independent Music Supervisor & Sync Agent based in Helsinki, Finland.
Leo Niemi is an award-winning music supervisor and a sync agent, specialising in sync & audio strategies in media and advertising, while also running Sync Sauna, a sync service for independent Finnish music.
Since 2019 his work spans from film & TV to advertising, having worked on the 100th year anniversary campaign for Finnair and Suntory Whisky, sync placements for Axe & Dancing with the Stars, original metal for Citymarket, music rights for Lidl, Kotipizza & Mehiläinen, feature film Levoton tuhkimo and animated series Belzebubs, among multiple other productions.
MUSIC SUPERVISION
Supervisors serve as 360° music consultant, combining expertise in cultural, practical and legal aspects of music. So that creatives can focus on being creative – and producers can focus on being producers.
Finding the best songs – drawing inspiration from a rich experience with different genres, cultures and narratives.
Music RESEARCH
Professional & efficient end-to-end negotiations and contract management – helping the musical magic happen.
Music LICENSING
Audio BRANDS
Designing sonic identities; developing distinctive strategies that elevate the brand experience above the mundane.
ORIGINAL MUSIC
Hiring the best songwriter & producer talent from a global network of professionals in every genre, style and mood.
CONSULTING
Expertise in sync, music rights, creative concepts, music sales and management – and why passion matters.
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Curated by Leo Niemi, Sync Sauna represents thousands of pre-cleared tracks from local independent record labels and artists for licensing opportunities.
Clients
Axe, Suntory Whisky, Red Bull, McDonald’s, Supercell, Finnair, Marimekko, Valio, Kesko, S-Group, Lidl, MTV, Terveystalo, Mehiläinen, Särkänniemi, Kotipizza, Cloetta, Saarioinen, Vaisala, GE Healthcare, Nutrient, Big Sync Music, Rodeo, Woodpecker, Diamonds Helsinki, Director’s Guild, Skål Helsinki, simeliussimelius, N2 Helsinki, Ivalo Creative, TBWA, Yellow Film & TV, Pyjama Films, Pablo, Kameron, Orange Blue Supervision, NORD DDB HEL, and more.
