Finnair Sonic Identity
Project type
Sonic Identity
Role
Music Supervision
Finnair’s new brand strategy places Finnishness at its core. I was honored to supervise the renewal of Finnair’s sonic identity from the early strategic frameworks to the final recordings.
As a result, a new musical theme Matkantekijä (The Traveller), audio logo and boarding music was introduced in 2026 across across its fleet, lounges, and brand, marketing, and customer service touchpoints.
With a focus on Finnishness, it was only natural that the music was composed by the fourth-generation Finnish musician and composer Lauri Porra, the great-grandson of the legendary Finnish composer Jean Sibelius.
"I tried to build a virtual Finland in my headphones,” Porra says.
A 360° sonic identity from strategy to the skies
Anthem, audio logo & boarding music
Matkantekijä was recorded live in Helsinki with a full-scale symphony orchestra with Vantaa Pops Orchestra. The final candence of the piece now serves as Finnair’s new audio logo.
In addition to the new spectacular anthem, an intimate and soothing 40-minute album Matkantekijä: Music for Travellers was recorded for boarding music and released on DSP’s.
Credits
Client: Finnair
Head of Brand: Tuire Melander
Brand Manager: Charlotta Kullberg
Agency: IVALO Creative Agency
Creative Director: Ilkka Ruotsalainen
Project Director (Brand Audio): Mira Willman
Project Director (Launch): Elina Autio
Client Director: Joona Stedt
Strategy Director: Joonas Hokka
Creative, Copywriter: Inke Ketonen
Creative Director, Launch visuality: Paavo Järvilehto
—
Composed by Lauri Porra
Arranged by Vili Robert Ollila
Recorded, mixed & mastered by Mikko Raita, Tommi Vainikainen & Miika Huttunen
Orchestra: Vantaa Pops Orchestra
Orchestra coordinator: Janne Rönnbäck
Recording assistants: Joonas Kaartti & Juha Matti Varvikko
Vocals: Pauliina Kokkonen & Aili Järvelä
Piano & harmonium: Antti Kujanpää
Kantele: Anna-Karin Korhonen
Jouhikko: Ilkka Heinonen
Percussion: Samuli Kosminen
Violin: Tommi Asplund & Tami Pohjola
Viola: Hanna Hohti
Cello: Markus Hohti
Electric guitar: Timo Kämäräinen
Bass guitar: Lauri Porra
Photos by Anders Lönnfeldt & Petri Anttila
