HEAVY MAKEUP

Supervising four bespoke heavy metal songs with some of the greatest modern Finnish metal artists. Songs were released on all DSP’s and used in organic social content.

Heavy Makeup smashed beauty stereotypes by turning everyday makeup tutorials into heavy metal anthems. Four metal stars wrote original Glam, Power, Pop and Death Metal songs, recorded at the legendary Sonic Pump Studios and amplified across social media.

Project type
Campaign

Role
Music Supervision

Credits
Client: K-Citymarket (Kesko)
Agency: TBWA\Helsinki
Creative: Alex Pineda
Account director: Petra Yli-Hemminki
Co-producer: Tuomas Ahva

Music
Voittajan katse by Heavy Meikki & Sara Strömmer
Hehkun by Heavy Meikki & Tuuli & Katariina
Wash Away the Darkness by Heavy Meikki & Damien
Seize the Crown by Heavy Meikki & Susanna Alexandra